I generally try not to be too sensitive, but perhaps the whole Donald Sterling thing has me on edge.
So when I was minding my own business, watching an episode of the Big Bank Theory, and I came across this McDonald’s commercial that portrays a highly paid black athlete with way too many cars, a giant house with a basketball court inside of it, with a bunch of passed out people in his house the morning after night of presumed partying, I must say that it really got under my skin.
Now, this may bother me more than the average person because I have a number of pro athletes and entertainers as clients, and as a financial advisor I have to try my hardest to get them to not live up to stereotypes like this.
I’m not certain when the commercial first aired, but it may not be a coincidence that the commercial is running during the same timeframe as the NFL Draft (although the character in the commercial appeared to be a basketball player).
Is there any wonder why so many athletes end up broke? This is the type of image that they feel like they must live up to.
The power of television cannot be understated. It’s that power that makes me feel as though it’s pretty irresponsible for McDonald’s to perpetuate these images of “rich” black athletes (I won’t even get started on the the inclusion of the black woman waking up an peeling herself off of the couch when the butler wakes everyone up!)
There are better ways to sell breakfast sandwiches, McDonald’s. I’m going to need you to do better.
(Full Disclosure, I own shares of MCD)